In conjunction with The 15th International Conference on Knowledge Discovery and Data Mining (SIGKDD'09)

Workshop Description News & Announcements

Advertising, especially online advertising, is growing rapidly and brings about large volumes of data along with challenging data mining problems. Following on the success of ADKDD 2007 and ADKDD 2008, ADKDD 2009 is to be held in Paris France, in conjunction with KDD 2009, to provide a high-level international forum for the academic community and the industry to present the state of the art of algorithms and applications of advertising.

Papers on all aspects of data mining and audience intelligence for advertising are solicited. Areas of interest include, but are not limited to: Mining for Ad Relevance and Ranking; Audience Intelligence & User Modeling; Content Understanding; Search Engine Marketing, Optimization and Other Topics in Advertising.

 

Invited Talk: Brand Advertising, On-line Audiences, and Social Media
Professor Foster Provost
NYU Stern School & Coriolis Ventures
(see the workshop Program for details.)

Submission deadline Extended
Submission deadline is extended to May 20, 2009, 11:30pm PDT

Submission Website
https://cmt.research.microsoft.com/ADKDD2009